This article appeared on AmericanExpress's OpenForum business website.
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How Jason Solarek Created The Facebook Of Retail By Shira Levine Freelance Writer, Business Insider
September 14, 2011
Building an e-commerce site can be expensive. Jason Solarek, who founded Bridge, realized that e-commerce sites were lacking their own free network, so he developed what he calls, “Facebook for retail businesses.”